FOR-SITE

Creative Direction
Identity
Experience/ Exhibition
Augmented Reality
Collateral

Identity, Web, Collateral, physical and AR mapping for The For-site Foundation.  Established in 2003, the FOR–SITE Foundation is dedicated to the creation, understanding, and presentation of art about place. Host to artist residencies, and home to installations by artists such as Andy Goldsworthy and Ai Weiwei.

Laptop displaying For-Site Foundation website with a forest background, navigation menu, and text "Art about place."
Day / Night-visible Map to FOR-SITE Foundation's grounds, installations, and guidelines for visiting. Contains illustrations and text on proper gear, wildlife, natural sounds, site alterations, and poison oak precautions.
A detailed layout from the For-Site Foundation displaying a map and legend with symbols for public and private areas, undeveloped regions, ATV/bike trails, installations, and natural features. The design includes sections labeled for thumbnails, sket
Two open pages of a guest book from For-Site Foundation, featuring artistic sketches and symbols, next to a closed gray cover with a decorative letter 'f'."
Black envelope with string closure, embossed decorative design, and text "FOR-SITE FOUNDATION | You Are Invited" on a dark background.
Close-up of a black card with a stylized white 'f' logo, labeled 'FOR-SITE FOUNDATION,' and text about proper gear and food.
Stylized lowercase 'f' with contour lines and color swatches, labeled with CMYK values; FOR-SITE Foundation logo and tagline "art about place."
Graphic showing abstract geometric and typographic designs, including 3D shapes, isometric views, and stylized letters with patterns.
Framed architectural site plan titled 'One with the Land' with detailed layout and utility legend, showcasing proposed residence and art studio.
Tilted white and black box with text "FOR-SITE FOUNDATION / art about place" and a large stylized "f" on the side.
Clear water bottle with "FOR-SITE FOUNDATION" and "art about place" label, featuring decorative letter "f" design.
AR Device for exploring For-Site Foundation grounds.
AR view of For-Site grounds while using device.
Digital compass / Moleskine device for exploring FOR-Site grounds.
Digital 3D point cloud visualization of a forest with trees and a path, using blue and pink color gradients.
Triangular electronic device with a circular interface displaying overlapping colored triangles and cardinal directions. A flap with a Moleskine logo is open on the side.
Lidar scan of a forest with red and blue colored trees on a black background.
Black Bluetooth headset with an ear hook on a white background.
Futuristic wrist device by Moleskine with a digital screen and geometric design, featuring a stylus and flippable cover, worn on a mannequin hand.
Two directional signs on a wooden pole, one pointing towards a guest house and the other towards a tent, surrounded by green leaves.
Modern treehouse with metal and wood design elevated on stilts in a forest setting under leafy trees.

A GALLERY IN THE WILD

Letter 'f' filled with map texture on black background

I visited the For–site Foundation in Nevada City for a simple brief: Create an ID, an integrated experience for visitors and artists in residency, and map the property. 

 

FOR-Site is a truly unique place; a gallery in nature, where exhibits are meant to be revealed piece-by-piece.  World-class installations by artists like Andy Goldsworthy and Ai Weiwei are are integrated with the topography, not quite hidden, not meant to be found easily. 

There's an adventure and gamification to the experience that I needed to surface: a feeling that you might find, or miss, anything. 

 

I wove topography, musicality, and independence into the ID, map, field–books, and blend of physical and AR experiences all intended to enhance the sensation of a Fine Art gallery dropped in the wilds — staged, and hidden.