MALICE: 3D CHOCOLATE
Identity
Package Design
Marketing
Advertising
Copywriting
As a 300-Thousand-year-old Hunter-Gatherer species, we’re able to deal with prolonged famine, and programmed to gorge when we do find resources.
This biological contradiction, coupled with the food industry’s incessant production of hyper-palatable foods [flavors present at levels that don’t occur in nature], basically makes us miserable.
MALICE Chocolate embraces technology and trend, but also makes use of gallows humor: a marketing language that is fast becoming the only one consumers hear.
EAT YOUR FEELINGS
Recent research on intermittent fasting suggests that not only do we not need three meals a day—we may not even be well-suited to eating every day at all.
Yet emotion, not necessity, drives most consumption. We form relationships with food because snacks are loyal, consistent, and always available. As food shifts from sustenance to luxury, it becomes increasingly stratified—and increasingly fetishized.
Chocolate occupies a singular place in that hierarchy. Among hyper-palatable foods, it uniquely triggers elevated levels of oxytocin—the “love hormone”—associated with pleasure, comfort, and belonging, often when those feelings are otherwise scarce.
MALICE CHOCOLATE leans into these contradictions — of food culture and of human life itself. We want to taste new things, feel some sensations intensely, and evade others entirely. We eat to live, but we snack to forget the worst parts of life — and manufacture the best.
WHILE SUPPLIES BLAST
Clever marketing can spark attention, but trends turn quickly. In confectionery, self-awareness—and even self-deprecation—can cut through, but only when balanced by a brand with real value and a product that’s genuinely different, not just differently named.
Advances in edible 3D printing are accelerating. At the same time, subscription-based—or “drop”—models continue to rise, with limited runs, one-offs, and collectibles shaping modern demand.
This three-pronged collision of self-deprecation, technology, and FOMO positions MALICE as a contender for the next must-have collector’s treat: a prize you might be more inclined to look at, pose with, or pet than actually eat.
